Pleiades Japanese joint

Yıldız Holding in partnership with the Nissin Foods pasta tossed the last signature

Yıldız Holding, pasta manufacturing company, 50 percent of Bellini Foods that are common to the Japanese Nissin Foods Holdings, yesterday (October 8, 2012) in Istanbul, signed an official agreement.

Stars Nissin Foods Holdings Group Chairman and CEO Murat Ülker has signed a partnership agreement with Koki Ando Nissin Star Food Industries was officially started its activities. This partnership is of Yıldız Holding the distinction of being the 10th global partnership.

Japan-based Nissin Foods Holdings, Yıldız Holding, the company responsible for the production of pasta Bellini Gıda 50% partnership became official as of yesterday. Stars Nissin Foods Holdings Group Chairman and CEO Murat Ülker Koki Ando, ​​formalizing the partnership of the two groups scored the last signature in Istanbul. Yıldız Holding a signing ceremony held at the headquarters of the Nissin Foods aims to open up the markets of the Middle East and Africa, 50% of Bellini Foods for U.S. $ 23.5 million was common.

Yıldız Holding, Chairman of the Board in relation to partnership Murat Ulker, "Our goal is not to sell Japan, pasta, bring Turkey market. Already have very good pasta brands in Turkey. Our goal is to produce a strong alliance with Turkey, and Japan, as well as Europe, the Middle East, North africa as open up new markets, "he said.

Similar to the two companies pointed out that one of the parties in the value of their brands, Koki Ando, ​​Nissin Foods Holding CEO is, "Yıldız Holding has many large brand. Leader in many categories. Not only in Turkey, has set up a distribution network in a very powerful countries. This is one of the most important advantages of the new company, "he said.

 

21.900 employees and an annual revenue in excess of 3.2 billion U.S. Dollar, Nissin Foods, continues operations in 11 countries, 29 in the factory. In particular, such as instant ramen noodles and pastas prepared with the United States to reach a wide audience all over the world, especially the most important brands Nissin'in Cup Noodles, Bowl Noodles, Chow Mein, and have names like Top Ramen.

Yıldız Holding's 10th global partnership

Piyale Turkey's most important brands of pasta and our kitchen is still producing for the local production of Bellini food's strong distribution network and the power of partnership, especially after the Nissin Foods "instant noodles prepared" ("instant noodles") was merged with production technologies. Nissin Foods in partnership with leading global companies in the field of Yıldız Holding 10 of the partnership was established.

Promising categories in the market and the world's expert on Turkey to establish partnerships with reputable companies reminiscent of Yıldız Holding Group Chairman Dr. strategies. Zeki Ziya Sozen "who are fifth in the world in the production of pasta in Turkey's low level of consumption than production. Urbanization, as well as the preparation of food habits that demands faster and easier, especially pasta, noodles and noodle indicate significant potential in Turkey about. Turkey quickly on pasta and noodle dish has a company engaged in the production and large-scale potential in this area are estimated to be around 1 billion servings "he said.